MCC

MCC 2008 Overview

The Mobile Content Challenge (MCC) is a programme created for students of Institutes of Higher Learning (IHLs) in Malaysia to research and use new technologies to develop real world solutions for mobile telecommunications. This event is jointly organized by Maxis Communications Berhad, the Ministry of Energy, Water & Communications (KTAK) and the Malaysian Communications & Multimedia Commission (SKMM).

The objectives of the Mobile Content Challenge are:-

To inspire students’ development in the area of mobility content, applications and services;
To encourage and inculcate an innovative and creative mindset amongst students, bridging the divide between theory & industry; and
To nurture a community of young entrepreneurs that are ready to embark on bold new ventures and who will develop and provide Malaysian made mobility content, application and services.

This Challenge requires students currently enrolled in any Institute of Higher Learning (IHL) in Malaysia to form teams and develop exciting and new mobile content (“Challenge”). In the first phase of the Challenge, teams are encouraged to explore all areas of mobile content development which includes content, applications, and services. Teams with the most creative concepts for mobile content will be selected to proceed to the second developmental phase of the Challenge. The teams with the most innovative and viable mobile content will be awarded prizes.

The teams are given the freedom to utilize any development language/tool of choice. Teams’ limitations are only their own imagination!

Samples of local commercially developed content and online resources are available on http://mdp.maxis.com.my under Showcase Gallery and Online Resources sections respectively.

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The Challenge Time Frame

18 July 2008	21-31 July 2008	10 August 2008	26–28 August 2008	August-October 2008	30 October 2008
MCC Launch	MCC Regional Workshops	Concept Submission deadline	3 day Training Get-away for selected teams	Development of Concept into Content	Judging & Awards Ceremony

Dates are subject to change.

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MCC Workshops

Workshops that will highlight trends and development in the content development industry will be held regionally around Malaysia during July 2008. MCC organizers and partners will also be present for a special opportunity to network directly with the industry. Workshops are also a great opportunity to get more information and to ask questions regarding MCC concepts for submission.

While workshops have no entry fee, you must register for your nearest workshop by July 10 through http://mdp.maxis.com.my.

Workshops have been scheduled as follows:

Region	Date
East (Kuantan)	21st July 2008
South (Johor Bahru)	23rd July 2008
Sarawak (Kuching)	25th July 2008
Sabah (Kota Kinabalu)	28th July 2008
North (Penang)	30th July 2008
Central (KL)	31st July 2008

For more information on venues and agenda, please continue to check http://mdp.maxis.com.my. Dates and locations are subject to change. Please keep checking for new updates on the MCC 2008.

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The Process

The Challenge is divided into TWO (2) phases.

Phase 1 – Submission of Concept

Register your team to attend a workshop and/or to enter your concept for MCC before August 10, 2008 accessible via http://mdp.maxis.com.my
Students form teams of two to four members and one faculty advisor.
Entries must be submitted with the Summary Form, which is available on the Challenge website.
Entries must be submitted by including but not limited to the following:

	o	Project Title
	o	Objective
	o	Description of the Content to be developed
	o	High level design & technical description, including:
		Technologies Used Schematic diagram Functional Flow
	o	The Innovation (The uniqueness/ originality of idea)
	o	Who will benefit from your content? (i.e., target market)
	o	Explain why you think consumers would want this content

Submissions must be sent to mmcc@maxis.com.my and received before 12:00 midnight, August 10, 2008 in either a .PDF or Word Document.
Maximum size for the submission document is 2MB.
The Organizing committee will not be held responsible for any incomplete or corrupted submissions.
Supporting documents may be included by including hyperlinks to external references in the submission documents.
All submissions must be in English.
All submissions will be reviewed by a panel of judges.
Short listed teams (Finalists) will be eligible to continue to Phase 2.
The name of the Finalists will be posted on the Challenge website by August 18, 2008.

Phase 2 – Development of Mobile Content

Finalists will be enrolled for a 3-day training getaway during August 26 – 28, 2008.
At least one member of each team must attend this training getaway.
Finalists will be given approximately 8-10 weeks to fully develop their proposed mobile content.
Each team will be assigned an Industry Mentor and a Maxis Mentor to guide the development of their content.
All Finalists are required to present their fully developed content to the panel of judges.
At the presentations, Finalists are also required to submit developed content (executable, etc.), relevant documentation and the presentation slides in a CD to the panel of judges.
Winners will be announced and given awards at a ceremony which will be held immediately after the presentation of the Finalists.

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Judging

The panel of judges will consist of qualified representatives from the telecommunications industry.

Submissions will be judged based on but not restricted to the following categories:

Mobile Commerce
Mobile Info Base
Mobile Learning/Education
Mobile Entertainment

All decisions made by the panel of judges are final.

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Prizes

Best Mobility Content – RM60,000
(RM30,000 for Team + RM30,000 for IHL)

Runners-up - RM10,000 per team
for the following categories:

Mobile commerce
Mobile info base
Mobile learning/education
Mobile entertainment

*Certificate will be given to all winners and Finalists. Prize categories & amounts are subject to change.

For more information, please contact:

MCC Secretariat

1st Floor, Wisma Eng Choon,
55-59, Jalan Ampang,
50450 Kuala Lumpur

Attn: Shaz Lina or Nuradila

Tel: 03-2026 2008
Fax: 03-2026 8009
Hand phone: 012-398 7205
Email : mmcc@maxis.com.my
Web: http://mdp.contentchallenge.info/

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Post-Challenge Obligations

In line with the Challenge’s objective of nurturing a community of young entrepreneurs to develop and provide Malaysian made mobility content, application and services, the 5 Winning Teams shall work closely with the Organising Committee by participating in the commercialization readiness process arranged by the Organising Committee. The process may include and require the following:

Commitment by the Winning Teams to pursue the state of commercial readiness
Commitment by the IHLs through the advisors to support, provide guidance and ensure the Winning Teams complete the process
Quarterly review over a period of 12 months with the Organising Committee to assess the state of commercial readiness of the Winning Teams; and
Engage in discussions with the Organising Committee and third parties

The Organising Committee will guide the Winning Teams towards:

Commercializing of the Prototypes; and
Sourcing of suitable partners who could potentially be interested in the commercialization of the Winning Team’s Prototype.

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Terms of participation

All communication and management of the above Challenge will be coordinated by Warisan Global Sdn. Bhd., hereinafter referred to as "The Secretariat". The information related to the Challenge is available on http//mdp.maxis.com.my. The team should visit this website regularly to obtain updated information relating to the Challenge.
All submissions must be original in nature and should be the team’s own original work and may not have been previously published by the Team or any other person or party. The Teams must ensure that the submission does not represent or misrepresent an association or connection to any person, brand or thing that it does not actually have association or connections with, and is not defamatory, libelous, vulgar, obscene, derogatory, pornographic, scandalous, contrary to public policy, objectionable with respect to race, religion, creed, national origin, gender or sexual preference, or is otherwise inappropriate or unfit for publication. The Teams are required to use reasonable efforts to scan and remove any viruses before submitting any materials.
The Teams acknowledge that the submissions are not submitted in confidence. The data the Teams submit via the submission form will be collected in a database and will be processed in order to evaluate the submissions, manage the Challenge and determine the winners of the Challenge. This data will not be used for any purposes other than for the purposes of the Challenge. Personal data of students participating will not, without the consent of the student, be used for any other purpose than managing the Challenge.
All rights, including any intellectual property rights, to the submission and the materials shall remain with the respective Team. This IHL and Team members agree that this right shall prevail over any other contrary agreements or conditions which the team members are subject to as stipulated by the respective IHLs.
Any prospective commercialization of Prototypes by the Winning Teams shall be driven by the Team and the Team shall be solely and entirely responsible for all negotiations with any prospective interested parties.
Materials that are offensive or improper in nature, or are deemed harmful for the organizing companies will be disqualified at the absolute discretion of the Organizing Committee. The Teams acknowledge that the judges’ decision is final and no correspondence will be entertained.
By participating in the Challenge, each Team and its members agrees to be bound by these Terms of Participation. All decisions of the Organizing Committee shall be final and binding on all matters relating to the Challenge. Further queries or appeals shall not be entertained.
The Teams agree that the Organizing Committee may use the names and submissions of the teams, by citation, mention, reproduction or representation by making reference to and promotion of the Challenge, without additional consideration and limitation in time or territory and in any media.
The Organizing Committee reserves the right to, at any time, change any aspect of the Challenge or any part of these Terms & Conditions without prior notice.
Winners are responsible for any taxes, fees or charges payable in respect of any prizes awarded to them.
The Secretariat accepts no liability for lost, damaged, misdirected or delayed submissions or any technical difficulties affecting the end result of the Challenge or the entry to the Challenge. By participating the team, and the winners, by acceptance of their prizes, agree to release and hold harmless the Secretariat, the Organizing Committee, their affiliates, subsidiaries, and their officers, employees, agents and representatives from any and all liability, claims or actions of any kind whatsoever for injuries, damages or losses, which may be sustained directly or indirectly in connection with participation in this Challenge or with the receipt, ownership or use of the prize or while preparing for, participating in, ad/or traveling to any prize-related activity. The Secretariat and the Organizing Committee expressly disclaims any responsibility or liability for injury or loss to any person or property relating to the delivery and/or subsequent use of the prize awarded.
The Challenge shall in all respects be governed by the laws of Malaysia. However, it shall be the sole responsibility and obligation of each participant and winner to ensure that he/she complies with and does not contravene any laws to which he/she may be personally subject.

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Click here to download Rules and Regulations in PDF Format